For people with an idea they're done sitting on — a new venture, or the next thing for the business they already run.
Not another course you watch alone. A guided sprint with a cohort, coaches, and weekly milestones — built to get your product shipped and selling, not just planned. There's a bar to get in, and it's exactly why people finish.
From $2,499 · Small cohorts · You apply, then we talk
Maybe you've already started — and stalled. You don't need more theory or another tutorial; you need the structure, the deadlines, and the people to actually finish and launch it. If you've got something real and you're ready to do the work, this was built for you.
Products rarely fail because the build was bad. They fail for the same few reasons, every time. The program is engineered to take each one off the table.
So we make you validate demand before you're even admitted.
So the build is time-boxed to an MVP — must-haves only.
So Week 8 is a hard launch line. Perfectionism doesn't get a vote.
So pricing, funnel, and traffic are built into the program from day one.
Launchpad is a 12-week sprint. Two things have to be true before you apply — a validated idea, and the time to build it. That's what the Pre-Launch Sequence below is: the foundational work, done before you're in, so you spend all 12 weeks building instead of figuring it out.
If you've done the work below, apply. If not, start free in the community — the readiness track and templates walk you through every step, then you apply.
See if you're ready Get the readiness templatesA one-line value proposition + an Ideal Customer Profile specific enough that we can picture exactly who buys and why.
At least ten real conversations with potential customers about the problem — listening, not pitching.
At least 5 people who'd buy at your price — or 3 pre-sales / letters of intent. Money and commitment beat opinions.
The validated problem, your proposed solution, and why now — backed by what you heard.
The smallest version that delivers the core value — must-haves only, buildable in the program.
Honest confirmation you can give ~8–10 hrs/week and understand this is a sprint.
Submit the above, then a short call where we confirm the idea's validated and you're ready to go.
You're not collecting lessons — you're shipping a business, one milestone at a time, reviewed by us and the cohort.
A proven, sellable idea.
Offer, pricing, scope locked.
A beta-tested MVP.
Live product + first revenue.
A growth engine + roadmap.
Confirm the validated idea, finalize offer + pricing, lock MVP scope, set up your build stack.
Build the single most important feature — the core.
The next layer of must-haves, working end to end.
Finish must-haves; park every nice-to-have. Scope discipline is the lesson.
Tighten the experience, connect payments, bake in basic security.
5–10 beta users, fix what's critical, capture first testimonials.
Final packaging, landing → checkout → email, launch assets ready.
Execute the launch, drive traffic, make your first sales — live, with the cohort behind you.
Optimize from real data, handle objections, build a repeatable sales process.
Stand up one or two acquisition channels + a referral loop.
Retention/LTV levers and a key-metrics dashboard; fix the leakiest point.
A 90-day growth roadmap, a scale plan — then you graduate.
Real-time guidance and reviews of your actual product.
We build alongside you — done-with-you, not just talked at.
Validation scripts, ICP & offer templates, landing pages, launch email sequences, pricing frameworks, AI build-prompt packs.
Your crew for the 12 weeks, inside the community.
The accountability that actually gets people to the finish line.
At member rates — when you'd rather have part of it built or marketed for you.
Recordings and your cohort, for good.
The build-and-balance retreat for graduates.
Do the work and you'll launch. If you keep up your end and you're still not live by week 12, we keep working with you until you are — and either way, you walk away with a 90-day roadmap to follow. Your momentum is the whole point, and we're not done until you have it.
Launchpad is run by builders who've lived the whole arc — launches that flopped, startups built from nothing, and operations run at ten-figure scale, with every hard-won lesson in between. We know the friction you'll experience because we've lived it, and we know the path because we've walked it. You're not guided by theory — you're guided by people who failed, figured it out, and did it anyway.
A launched, revenue-generating product in 12 weeks — or the honest answer that your idea needs more work before you spend a cent. That's what the gate is for.
Applying takes the Pre-Launch Sequence work above. No validation yet? Start free in the community and come back when you're ready.